Professional Experience

President / Publisher
Embarcadero Media, Pleasanton, CA                                                                  10/2006 – Present

  • Responsible for East Bay division, which includes one weekly newspaper, four websites updated 24/7 and a dozen special publications with a $1.25 million budget.
  • Design and implement sales strategies for print and digital advertising in a goal-oriented environment. Train high-level multimedia marketing specialists in best practices for search engine optimization so they are able to consult with clients about digital advertising using analytics. 
  • Organize, plan and prioritize work for a diverse cross-functional team.
  • Implemented creative revenue-producing ideas coupled with strategic cost-cutting measures and made the Pacific Sun newspaper profitable for the first time in the eight years. The division was sold in 2012.
  • Launched a news magazine and four websites.
  • Led the transition of the newsroom from a weekly newspaper to a daily web-based media outlet with a print newspaper component to become the market leader.
  • Write investigative stories and series; a blog, “Pressing Issues”; part of the editorial board which does story creation and planning, editorials and endorsements of politicians and measures.

University of Phoenix                                                                                       1/2009 - Present

  • Credentialed to teach more than 35 different courses in subjects including communications, writing, research, media,  sociology and critical thinking.


Director of Human Resources
Napa Valley Register, Napa, CA                                                                         9/2005 – 9/2006

  • Assisted senior management with strategic planning and financial projections; recruited, trained and evaluated staff; ensured adherence to all state and federal employment laws and company policies.

Publisher/Radio Station General Manager
CommonBond Media, Sonoma, CA                                                                     1/2004 – 6/2005

  • Launched a media organization with a radio station and two newspapers, one English and one Spanish, with a staff of 15.
  • Coordinated the initial market research and created the marketing collateral, advertising rate cards, contracts, procedures; created editorial design and policies; coordinated the installation of productions systems for the newspapers and the radio station.
  • Created and filled the program schedule for the station; acted as on-air anchor for daily news program on the radio station; and produced the budgets, projections and financial reports for all departments.

Executive Editor/Associate Publisher
Copley Newspapers / Chicago Sun-Times                                                          8/2000 - 11/2003

  • Responsible for revenue, profitability and editorial content of 14 weekly newspapers and one daily newspaper with a total circulation of 250,000 and annual budget of $20 million.
  • Created, staffed and launched a daily publication and six weekly newspapers; managed a staff of 72, including hiring, goal-setting and coaching; produced the budgets and financial reports for all departments.
  • Staff earned the Illinois Press Association Better Newspapers award in 2003 for editorial excellence.
  • Implemented cost-cutting measures to increase profit margin over 20% in one year.
  • Created annual budget for Sun Publications; instituted and maintained financial reports. Handled human resources duties for a staff of more than 125; led the organizational change during the acquisition of the group by the Chicago Sun-Times.


Bachelor's of Arts, Communications / minor in Criminal Justice * Aurora University, Illinois, GPA 3.5.
Master's of Business Administration, emphasis Marketing and HR * Aurora University, Illinois, GPA 4.0.
Professional Human Resources Management Certificate (PHR)

Profile and Value

Leadership: Characterized as a visionary and strategist. Exhibit effectiveness in managing organizational change and stakeholder engagement. Competent in leading and inspiring diverse, cross-functional teams and driving projects to successful and timely delivery by using resources effectively and maintaining a culture of mutual trust.  

Project management: Consistent record of delivering results in project completion within the agreed upon timeframe and financial guidelines. Projects successfully completed include launching newspapers, magazines, websites and radio stations as well as more tactical projects such as reorganizations, process reengineering and infrastructure redesign.

Communication skills:  Excellent oral and written communication skills and a strong understanding of the entire media marketplace including broadcast, newspaper, magazine, social and online mediums. Competent in building rapport with and communicating vision to internal and external stakeholders.

Marketing: Proven knowledge of branding, corporate reputation management, customer loyalty marketing, and developing audience personas, search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) and social media management (SMM). Also fluent in web analytics tools and social media marketing applications.

Critical thinking skills: Skilled at developing and executing strategies for complex situations with many levels through the combination of creative thinking, analysis based on data, investigative skills, problem-solving and decision-making.Personal traits:  Proactive, responsive and accountable; results oriented; entrepreneurial spirit; embrace and manage innovative change; able to balance multiple responsibilities with ease; continuous learner; politically astute and a consensus builder; able to build executive relationships, develop channel partners, and negotiate with key decision-makers. 


Media Executive              Marketing & Communications             Public Relations

Twitter: @channell1105

Gina Channell, PHR, BA, MBA
San Ramon, CA            (925) 451-0526 (cell)