Areas of expertise
High-impact, results-oriented media executive and marketing expert with a proven track-record in media, corporate communications, business-to-business marketing and public relations. More than 25 years in project management, marketing, journalism, graphic design, human resources management and finance. Launched eight weekly newspapers, a radio station, a magazine, a daily newspaper and more than 14 websites; transformed three organizations to make them profitable.
Profile and Value
Leadership: Characterized as a visionary and strategist. Exhibit effectiveness in managing organizational change and stakeholder engagement. Competent in leading and inspiring diverse, cross-functional teams and driving projects to successful and timely delivery by using resources effectively and maintaining a culture of mutual trust.
Project management: Consistent record of delivering results in project completion within the agreed upon timeframe and financial guidelines. Projects successfully completed include launching newspapers, magazines, websites and radio stations as well as more tactical projects such as reorganizations, process reengineering and infrastructure redesign.
Communication skills: Excellent oral and written communication skills and a strong understanding of the entire media marketplace including broadcast, newspaper, magazine, social and online mediums. Competent in building rapport with and communicating vision to internal and external stakeholders.
Marketing: Proven knowledge of branding, corporate reputation management, customer loyalty marketing, and developing audience personas, search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) and social media management (SMM). Also fluent in web analytics tools and social media marketing applications.
Critical thinking skills: Skilled at developing and executing strategies for complex situations with many levels through the combination of creative thinking, analysis based on data, investigative skills, problem-solving and decision-making.Personal traits: Proactive, responsive and accountable; results oriented; entrepreneurial spirit; embrace and manage innovative change; able to balance multiple responsibilities with ease; continuous learner; politically astute and a consensus builder; able to build executive relationships, develop channel partners, and negotiate with key decision-makers.
President / Publisher
Embarcadero Media, Pleasanton, CA 10/2006 – Present
University of Phoenix 1/2009 - Present
Director of Human Resources
Napa Valley Register, Napa, CA 9/2005 – 9/2006
Publisher/Radio Station General Manager
CommonBond Media, Sonoma, CA 1/2004 – 6/2005
Executive Editor/Associate Publisher
Copley Newspapers / Chicago Sun-Times 8/2000 - 11/2003
Bachelor's of Arts, Communications / minor in Criminal Justice * Aurora University, Illinois, GPA 3.5.
Master's of Business Administration, emphasis Marketing and HR * Aurora University, Illinois, GPA 4.0.
Professional Human Resources Management Certificate (PHR)
News Media & Marketing Executive
Media Executive Marketing & Communications Public Relations
Gina Channell, PHR, BA, MBA
San Ramon, CA (925) 451-0526 (cell)